Amazon has a new AI-powered tool for shopping

A day without a company announcing some new way AI can supposedly make our lives better is rare. Today it's Amazon, which has announced a new AI-powered feature called "Interests." It lets you enter personalized shopping prompts based on your, well, interests and price limits — and it arrives just in time for Amazon's Spring Sale. 

Interests can handle prompts with everyday language, like "Brewing tools and gadgets for coffee lovers" or "Natural makeup products for summer glow from top brands." The AI-powered feature will then look through Amazon's store to see current offerings and send you notifications about any deals, new products or restocks that are relevant to your prompt. Shopping on Amazon can sometimes feel like a never-ending pit of decent enough options, so hopefully this feature provides a more tailored selection. 

Amazon has only released Interests to a small group of customers in the US and only through the app or mobile website. You can check if it's available to you by looking under the "Me" tab in the Amazon shopping app. Otherwise, Amazon plans to roll out Interests to all of its US users in the coming months.