The Academy of Motion Picture Arts and Sciences has decide that its official stance towards AI-use in films is to take no stance at all, according to a statement the organization shared outlining changes to voting for the 98th Oscars. The issue of award-nominated films using AI was first raised in 2024 when the productions behind Best Picture nominees The Brutalist and Emilia Pérez admitted to using the tech to alter performances.
"With regard to Generative Artificial Intelligence and other digital tools used in the making of the film, the tools neither help nor harm the chances of achieving a nomination, " AMPAS writes. "The Academy and each branch will judge the achievement, taking into account the degree to which a human was at the heart of the creative authorship when choosing which movie to award."
While the organization at least reaffirms that human involvement is their primary concern, they also don't seem to believe that using AI — potentially trained on the ill-gotten work of their membership — is an existential problem. Hollywood labor unions have historically felt differently: One of several issues raised during the WGA and SAG-AFTRA strikes in 2023 was that AI could be used to replace the work of real people. The Brutalist and Emilia Pérez used it to modify vocal performances, but you don't have to connect too many dots to see generative AI playing an even more substantial role in the future.
The Academy is more flexible than it's been in years, expanding membership, adding new award categories and alongside this AI statement, improving awards voting for the better. But it still seems like most industries are waiting for a decisive legal victory against an AI company to set a new standard before they change their tune towards the tech.
This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/using-generative-ai-will-neither-help-nor-harm-the-chances-of-achieving-oscar-nominations-201719890.html?src=rss https://www.engadget.com/entertainment/tv-movies/using-generative-ai-will-neither-help-nor-harm-the-chances-of-achieving-oscar-nominations-201719890.html?src=rssJelentkezéshez jelentkezzen be
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