Google Shares Details Behind AI Mode Development via @sejournal, @MattGSouthern

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions.

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Learn more about Google AI Mode through Barry Adam's perspective and its impact on search results and user interaction.

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Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities?

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YouTube is now showing Posts in the Shorts feed, giving creators a new way to expand their reach.

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Google's John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration.

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Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results.

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Not all SEO scales the same. This piece breaks down when product-led strategies work – and when they don’t.

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