How singles are using AI to improve their online dating success

Singles are increasingly turning to AI to boost their odds in the dating world.

According to a new study, just over a quarter (26%) of singles are using artificial intelligence to enhance their dating lives. That’s a 333% increase from 2024.

Match and the Kinsey Institute surveyed around 5,000 U.S. singles between the ages of 18 and 98 for their 14th annual Singles in America study. The findings show that nearly half of Gen Z singles have already used AI in their dating lives, whether to shape their profiles, craft conversation starters, or screen for compatibility.

So if you’ve been active on dating apps recently, there’s a good chance you weren’t flirting with just a person. You were flirting with AI—or at least with someone getting a little help from it.

AI’s role in modern dating is only growing. Looking ahead, nearly half (44%) of all singles say they want AI to help filter potential matches, and 40% want help optimizing their profiles. Even Gen X, the group least likely to use AI for dating (only 15%), is showing a rising interest in AI-powered matchmaking.

“AI isn’t replacing intimacy, it’s giving singles an edge,” said Dr. Amanda Gesselman, psychologist at Kinsey and Match’s director of sex and relationship science, in the press release. “For a generation overwhelmed by options, tools that bring clarity and efficiency are more than welcome.”

That sense of overwhelm is widespread. Nearly half of singles (47%) report feeling dating burnout, while 54% say the modern dating landscape leaves them emotionally drained. AI is stepping in as a potential wingman, with apps like Tinder, Hinge, and Bumble already introducing AI features designed to improve the dating experience.

Hinge recently launched an AI-powered coaching tool to help users refine their prompt responses. No more “pineapple belongs on pizza” as your most controversial opinion, please. For a limited time, Tinder even let users test out pick-up lines on an AI chatbot before using them in real conversations, through a feature called The Game Game, developed in collaboration with OpenAI.

If all this has you ready to delete the apps and swear off dating altogether, you’re not alone. The study found that 46% of singles have taken intentional breaks from dating, and two-thirds of them said those breaks helped them clarify what they truly want.

Still, it’s not all bad news. With or without AI, hope remains high. Seven in 10 respondents said they believe in destiny when it comes to relationships, and 73% of singles still believe in forever love. So don’t give up just yet.

https://www.fastcompany.com/91352361/how-singles-are-using-ai-to-improve-their-online-dating-success?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss