PPC Audience Strategy: Targeting Vs. Observation (With Examples) via @sejournal, @brookeosmundson

Audience settings in Google Ads aren't set-and-forget. Use this guide to fine-tune "Targeting" and "Observation" for better results.

The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ppc-audience-strategy-targeting-vs-observation/550343/

Létrehozva 4d | 2025. júl. 21. 13:30:06

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Validity Of Pew Research On Google AI Search Results Challenged via @sejournal, @martinibuster

The Pew Research Center's findings on AI and web traffic may be misleading due to major methodological gaps.

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2025. júl. 24. 22:40:16 | Search engine journal

Web Guide: Google’s New AI Search Experiment via @sejournal, @MattGSouthern

Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs.

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2025. júl. 24. 18:10:05 | Search engine journal

Google Search Central APAC 2025: Everything From Day 2 via @sejournal, @TaylorDanRW

What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025.

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2025. júl. 24. 13:30:06 | Search engine journal

Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval via @sejournal, @DuaneForrester

Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.

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2025. júl. 24. 13:30:05 | Search engine journal

Google Launches AI-Powered Virtual Try-On & Shopping Tools via @sejournal, @MattGSouthern

Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.

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2025. júl. 24. 13:30:05 | Search engine journal

Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews via @sejournal, @martinibuster

Google's Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode.

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2025. júl. 24. 11:10:05 | Search engine journal

Google Trends API (Alpha) Launching: Breaking News via @sejournal, @TaylorDanRW

Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The API will p

2025. júl. 24. 11:10:05 | Search engine journal

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