Audience settings in Google Ads aren't set-and-forget. Use this guide to fine-tune "Targeting" and "Observation" for better results.
The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ppc-audience-strategy-targeting-vs-observation/550343/
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Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The API will p