
Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report. The post Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growth appeared first on Search Engine Journal.
https://www.searchenginejournal.com/shopify-analytics-hidden-gems/439729/

A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here's what you need to know. The post Why NAP & User Experience Are Crucial To Local SEO appeared first on Search Engine Journal.
https://www.searchenginejournal.com/local-seo/nap-user-experience/

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. The post Google: Alt Text Only A Factor For Image Search appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-alt-text-only-a-factor-for-image-search/442865/

Factor in seasonal SEO and how it'll impact the business when mapping out a 6-month or annual SEO plan. Here's how. The post Seasonal SEO Tips & Examples For Year-Round Search Improvements appeared first on Search Engine Journal.
https://www.searchenginejournal.com/seasonal-seo-tips/438300/

New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms? The post How Can I Rank Informational & Product Pages On The Same Keyword? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/rank-informational-and-product-pages/441187/

Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses For Writers & Content Marketers appeared first on Search Engine Journal.
https://www.searchenginejournal.com/8-free-courses-content-marketing-writing/141242/

It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here's how successful brands are doing it with content marketing. The post 8 Fun & Engaging Content Marketing Trends In Hospitality appeared first on Search Engine Journal.
https://www.searchenginejournal.com/hospitality-content-trends/435162/

Traffic = customers = revenue. Learn how to diagnose a traffic loss and determine what you can do to recover lost revenue. The post How Much Revenue Are You Losing From Organic Traffic Declines? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/revenue-lost-traffic-declines-recap/442481/

A local organic competition analysis helps you understand what your competitors are doing, so you can adapt your strategy to what's happening in relevant SERPs. The post Analyzing Your Local Organic Search Competition appeared first on Search Engine Journal.
https://www.searchenginejournal.com/local-seo/analyzing-search-competition/

In order for local SEO to succeed, enterprises and franchises need a plan that scales. Here's a guide to help you do just that. The post A Guide To Local SEO For Large Enterprises & Franchises appeared first on Search Engine Journal.
https://www.searchenginejournal.com/local-seo/large-enterprises/