Dive into the current set of Core Web Vitals, plus tips and tools to boost your web performance and deliver a good page experience for users.
The post Measuring and optimizing for Google Core Web Vitals: A technical SEO guide appeared first on Search Engine Land.
Are your KPIs holding you back? It's time to rethink traditional marketing metrics and level up your campaign measurement strategy.
The post 5 outdated marketing KPIs to toss and what to reference instead appeared first on Search Engine Land.
Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.
The post Former Googler: Google ‘using clicks in rankings’ appeared first on Search Engine Land.
https://searchengineland.com/former-googler-google-using-clicks-in-rankings-432401
Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to the 5% suggested by the search engine.
The post Google accused of downplaying ad price manipulation appeared first on Search Engine Land.
https://searchengineland.com/google-accused-downplaying-ad-price-manipulation-432353
This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future.
The post Bing adds controls for webmasters to disallow their content in Bing Chat appeared first on Search Engine Land.
https://searchengineland.com/bing-adds-controls-for-webmasters-to-disallow-their-conte
Google's Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked "frequently".
The post Google denies manipulating ad auctions in resurfaced SMX Advanced clip appeared first on Search Engine Land.
We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here's what we found.
The post What is the best generative AI tool for writing PR content? appeared first on Search Engine Land.
https://searchengineland.com/best-generative-ai-tool-writing-pr-content-432261
Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their accounts.
The post How to increase LTV with PPC appeared first on Search Engine Land.
TikTok is showing links to conduct a search at Google Search.
The post TikTok testing displaying links to Google search results appeared first on Search Engine Land.
https://searchengineland.com/tiktok-testing-displaying-links-to-google-search-results-432328
Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate with your audience.
The post How to optimize your ecommerce ad spend and budget for the best ROI appeared first on Search Engine Land.
https://searchengineland.com/optimize-ecommerce-ad-spend-budg