Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
The post Google Performance Max: Everything you need to know appeared first on Search Engine Land.
This policy kicks in on October 10, 2023 and will impact some advertisers.
The post Suspended Google Ads advertisers may be required to pass advertiser verification appeared first on Search Engine Land.
https://searchengineland.com/suspended-google-ads-advertisers-may-be-required-
The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.
The post Google search antitrust trial ready to begin: What’s at stake appeared first on Search Engine Land.
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
The post Target ROAS in Google Ads: 5 key considerations appeared first on Search Engine Land.
https://searchengineland.com/target-roas-key-considerations-431770
Here's how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.
The post How publishers can regain traffic and revenue with affiliate marketing appeared first on Search Engine Land.
Discover the complete process of SEO content optimization using both hands-on techniques and advanced SEO solutions.
The post SEO content optimization: How to rank higher and convert better appeared first on Search Engine Land.
https://searchengineland.com/seo-content-optimization-how-to-rank-highe
These new reports will show you issues with products not showing on Search and changes in visibility of your product listings.
The post Google Search Console rolling out new Merchant Center integrated reports appeared first on Search Engine Land.
Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results.
The post When your business doesn’t need SEO appeared first on Search Engine Land.
https://searchengineland.com/when-business-doesnt-need-seo-431777
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
The post The case against Moz’s Domain Authority appeared first on Search Engine Land.
https://searchengineland.com/moz-domain-authority-case-against-431732
Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending.
The post Influencer ad spend is now growing faster than traditional ad investment appeared first on Search Engine Land.