Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak performance.
The post 3 creative-driven tips to optimize your PPC performance appeared first on Search Engine Land.
https://searchengineland.com/creative-driven-tips-optimize-ppc-performance-430
Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
The post Google tests scan-to-call QR codes and extra images on sponsored ads appeared first on Search Engine Land.
https://searchengineland.com/google-tests-call-qr-code-sponsored-ads-430555
Google warns against deleting older content, saying that content can be helpful. However, pruning content can be helpful for your SEO.
The post Google warns against content pruning as CNET deletes thousands of pages appeared first on Search Engine Land.
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
The post Google’s Performance Max Best Practices Guide gets major update appeared first on Search Engine Land.
https://searchengineland.com/google-performance-max-best-pract
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
The post Ecommerce brand debuts AI-generated product review summaries appeared first on Search Engine Land.
https://searchengineland.com/newegg-chatgpt-review-bytes-430501
The new tools give marketers more say over ad placement.
The post X (Twitter) unveils new features to boost control and safety for advertisers appeared first on Search Engine Land.
https://searchengineland.com/x-twitter-sensitivity-settings-enhanced-blocklist-430482
Transform your content strategy and truly connect with your audience.
The post Webinar: The art of winning audiences through content appeared first on Search Engine Land.
https://searchengineland.com/webinar-the-art-of-winning-audiences-through-content-430500
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
The post Google says all online content should be available for AI training unless publishers opt out appeared first on Search Engine Land.
Learn how Google Ads scripts and the new "mutate" function redefine campaign management and how to tap into the full potential of the Ads API.
The post Google Ads scripts usher in a new era with API access appeared first on Search Engine Land.
https://searchengineland.com/google-ads-scripts-usher-in-a-new-e
Learn how OpenAI's latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.
The post 5 SEO use cases for the ChatGPT code interpreter plugin appeared first on Search Engine Land.
https://searchengineland.com/chatgpt-code-interpreter-plugin-seo-use-cases-4303