How Not to Come Second

Winning new clients is the most competitive activity in business today. Virtually all companies now find themselves having to pitch for work and business. And like any competitive activity – sport, war, politics – there can only be one winner. There are no prizes for coming second. Victory goes to the player who is best prepared, best equipped and best organised. Written by a leading pitch consultant and trainer, this book brings together, for the first time, the trade secrets to winning new clients and business. Practical but powerful, the book covers what prospective clients are looking for at a pitch; what pitching companies usually give them and why they come second (or worse!); and the seven secrets of successful pitching. By implementing the simple advice and methods of this book, your company’s pitch process will become professional and your success rate will improve beyond recognition.

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