Rather than depending on winning, successful leaders in the sports business must focus on and maximize the areas they can control. We call these leaders Sports Strategists. In The Sports Strategist: Developing Leaders for a High Performing Industry, we equip existing and aspiring sports business leaders with the concepts, tools, and best practices to succeed consistently in the sports business without relying on winning. We provide readers with the ability to design identities, manage narratives, maximize new technologies, implement business analytics, navigate crisis, develop place environments, building strong public support, and utilize ethics to make better decisions. Sports Strategists who focus on the controllable factors discussed in this book will position their organizations and themselves to thrive in this high-performing industry.
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Mar 3, 2022
€27.01