Found Money

An accountant and consultant shows how to keep your small business on track for the long term—and maximize your moneymaking. If you’re a small business owner, you probably started out with a great idea, an entrepreneurial dream, and the willingness to work as hard as you have to. You’re up and running, your products and services are selling—but where do you go from here? How do you get there? And how can you be sure your business will make you money not just now but for the long term? Found Money presents a powerful new approach to small-business success. It helps you figure out, instantly, whether your business is on track or flying off the rails (and how to correct it if it is flying off the rails). Not only does it help you understand how your business makes you money, but how to control that process. It offers accessible, easy-to-use tools and tactics to help you understand the links between what happens in your small business and the financial results you achieve—so you can proactively create the financial results you want. By learning which customers to focus on; how to price your goods and services; how to test new ideas without excessive risk; and more, you can discover where additional profit and cash flow is hiding right now in your business. Includes a foreword by Michael Gerber, national bestselling author of The E-Myth Revisited

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