This book is for corporate managers with a mandate for âinnovationâ, but no idea how to make that happen. C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employeeâs ideas in a manner that doesnât cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenueâbut many will create licensing opportunities that are, at the very least, essentially free money for new product development. Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their âmillion-dollar ideaâ to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?
Price history
Nov 10, 2022
€15.34