In The Advertised Mind, expert Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy. He explores the effect of advertising on the consumer and investigates advertising re-call and recognition.
Price history
Nov 22, 2022
€32.18