Get the Summary of Tripp Mickle's After Steve in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Steve Jobs called Jony Ive his âspiritual partner at Apple.â The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobsâs spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaboratorâs death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Iveâs opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
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Jan 12, 2023
€3.68