A New Brand World

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles...

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Jan 30, 2023
€7.46
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€10.26
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Jan 7, 2023
€12.12
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€9.32
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€12.12
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€10.26
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€12.12
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Sep 7, 2022
€11.19
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€12.12
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Jun 26, 2022
€4.66

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