Understand, Control, and Leverage Your Companyâs #1 Asset: Its Unique Identity We live in a new Age of Identity, in which your employees, customers, investors, andother stakeholders care about who you really are. More than ever, your companyâs identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your companyâs identity, and then take control of it and leverageit for long-term adaptation and success. Drawing on real-life stories from the worldâs most prominent companies, the authors show how identity can be an extraordinarily valuable assetâand how, if not properly managed, it can become a huge liability. Discover how your firmâs identity is related toâand different fromâits organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your companyâs soulâ¦how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brandsâ¦and above all, how to lead and inspire in this new Age of Identity. ⢠Master your companyâs âI*Dimensionâ New tools for leveraging identity for competitive advantage ⢠Manage the tensions that shape your companyâs identity Convergent vs. divergent, internal vs. external, designed vs. emergent, sameness vs. uniqueness ⢠Overcome the dark, dysfunctional side of identity Minimize narcissism, conflict, drift, and fragmentation ⢠Protect whatâs precious, change what needs to change Managing identity through M&As, spin-offs, alliances, and unrelenting change
Price history
Oct 25, 2021
€30.43