THE BRAND GAP presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a âcharismatic brandââa brand that customers feel is essential to their lives. In an entertaining two-hour read youâll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customerâs experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Price history
Oct 25, 2021
€22.45