A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.
Price history
▲5.45%
Jun 12, 2022
€54.13
▲15.98%
Jan 27, 2022
€51.33
▼-0.02%
Jan 26, 2022
€44.26
▼-0.84%
Jan 24, 2022
€44.27
▼-0.04%
Jan 18, 2022
€44.64
▲0.61%
Jan 17, 2022
€44.66
▲0.02%
Jan 11, 2022
€44.39
▲0.53%
Jan 10, 2022
€44.38
▲0.9%
Jan 4, 2022
€44.15
▲1.23%
Dec 28, 2021
€43.76