Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experienceâthe first how-to book about eye tracking for UX practitionersâoffers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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▲32.36%
Oct 9, 2022
€41.67
Oct 25, 2021
€31.48