No B.S. Direct Marketing

This new edition of No B.S. Direct Marketing re-affirms the essential fundamentals revealed by Dan S. Kennedy in the original edition and adds six new chapters full of vital updates, incorporating the newest media and marketing methods. Expanding on key direct marketing strategies, new case history examples and samples from new guest contributors—each with extraordinary, current success in this economy—in diverse fields, Kennedy delivers the best advice to direct marketing for non-direct marketers.

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