Google confirms sunset details for 4 attribution models in Ads and Analytics

Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates."

The post Google confirms sunset details for 4 attribution models in Ads and Analytics appeared first on Search Engine Land.

https://searchengineland.com/google-confirms-sunset-details-for-4-attribution-models-in-ads-and-analytics-433352