CheggMate via @sejournal, @Kevin_Indig

Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking.

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Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.

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The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content.

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In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers.

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Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.

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Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers.

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Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.

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