NVIDIA's GPU Technology Conference, also known as GTC, is coming up next week. The event is happening March 17-21 in San Jose, but you can also follow along with all the big developments here at Engadget. We'll have a liveblog for the keynote with CEO Jensen Huang on March 18 at 1PM ET/10AM PT, which is when most of the big news will drop. His speech will also be livestreamed for free.
It's a safe bet that you'll hear a whole lot about artificial intelligence during the week, but with all the changes in the computing landscape over the past 12 months, the stakes might be higher for the company to make serious waves at this conference.
What to expect at this year's GTC
NVIDIA has been going all-in on AI for years now, and that makes it a regular highlight for GTC programming. Last year saw the company unveiling its Blackwell line of GPUs for faster and less demanding computations. We're guessing that Huang will introduce another iteration of Blackwell GPUs with even better specs this time around. NVIDIA is also likely to share updates on its projects in automotive, robotics and quantum computing.
But the company is in a very different situation in early 2025 than it was going into last year's conference. NVIDIA is no longer sitting quite so comfortably at the top of the heap. The emergence of DeepSeek's reasoning model caused a plunge for tech stocks, including NVIDIA's, earlier this year. There have been lots of issues related to its latest RTX product launches and splashy tech for AI-generated NPCs in gaming are, unsurprisingly, pretty soulless.
Basically, NVIDIA needs a win. This would be the time for Huang to drop something surprising and exciting. Hopefully he delivers.
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