Game companies will standardize accessibility labels on storefronts and product pages

Console makers and game developers like Microsoft, Nintendo and Electronic Arts have created a new initiative, managed by the Entertainment Software Association (ESA), that aims to make it easier to know what accessibility features games have. 

The new Accessible Games Initiative has defined a set of 24 accessibility tags that will appear in participating game storefronts and product pages so players can know what features a game has before they buy it. The tags have easy to understand definitions and cover a range of accessibility features games offer, like subtitles, input remapping for controls, text-to-speech and speech-to-text in chat and narrated menus. All of the tags and definitions are available to view on the Accessible Games Initiative's website. The ESA also says it will provide developers with criteria for the tags so they can develop accessibility features with them in mind.

The new tags are designed to co-exist with existing accessibility information on product pages, but some companies may choose to focus exclusively on the new "cross-industry" standard. For example, Microsoft plans to "replace existing Xbox Game Accessibility Feature tags with their equivalent Accessible Games Initiative tags" to avoid duplication, while keeping its own tags that aren't in the initiative's list.

The idea for the Accessible Games Initiative "was first developed by Electronic Arts, Google, Microsoft, Nintendo of America, Sony Interactive Entertainment and Ubisoft," according to the ESA, and new companies have joined in time for launch, like "Amazon Games, Riot Games, Square Enix and Warner Bros. Games." 

Offering some kind of standardized way to know what accessibility features a game has is desperately needed. While developers have gotten better at offering accessibility features in their games by default, players interested in a specific feature have mostly had to rely on third-party resources like Can I Play That? to figure out how well they've been interpreted and implemented. These tags should start to fix that. 

The only open question is when they'll be adopted. The ESA told The Verge that "the timeline for implementation of the tags is company-dependent," meaning there could be a wait ahead for players hoping to take advantage of the Accessible Games Initiative's work.

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