Google Ads AI Vs. Third-Party AI Tools: Comparison For Google Ads Creatives

When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide.

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AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now.

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Google's co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works.

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Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about.

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Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs.

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Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking.

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Google's Gary Illyes confirmed that Google uses a version of MUVERA in Search

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