You can now apply for verification on Bluesky

Bluesky is ramping up its verification program, even though it's still not exactly clear how it plans to determine which accounts are "authentic and notable" enough for a blue checkmark. One month after the company said it would start giving checkmarks to select accounts, the company is now allowing people to apply for verification.

Currently, the application consists of a multi-page Google Form that asks users to share details about their account and why they want to be verified. However, it's not exactly clear what criteria Bluesky will be taking into account or how it will be reviewing what will almost certainly be a flood of applications.

The company notes that it will only verify accounts that are "active and secure, authentic, and notable." Bluesky also recommends some obvious steps, like having a complete bio and using two-factor authentication. The linked form also asks users about what "category" they may fall into, such as an elected official, brand, athlete, journalist, academic or "other."

But it sounds like Blueksy is very much still figuring out verification as it goes. "Our criteria for verification is evolving based on user feedback," the form states. "We will continue to expand the scope of accounts that are eligible for verification over time. This is an initial version of the form that will change as we finalize the requirements for verification." It also notes that "meeting the basic criteria does not guarantee verification."

That could complicate things for Bluesky, which resisted the idea of having an in-house verification system until recently, despite repeated issues with impersonation. The service has more than 36 million sign-ups, and if even a small percentage of them request a badge, it could quickly overwhelm the company's small team.

Notably, the platform is also expanding its "trusted verifiers," which are third-party entities that can verify users (who get a slightly different-shaped checkmark) and vouch for their legitimacy. Organizations that want to verify on behalf of others can also sign up via the same form.

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