Peacock’s with-ads plan will soon be the priciest of the big streamers

Time for another price hike, this time from Peacock, and it’s a big one. 

Starting July 23 for new subscribers, Peacock will raise the price of its ad-supported Premium tier to $10.99 a month, according to Variety, a $3-a-month increase that will make Peacock’s with-ads tier the priciest of the biggest streaming services. 

Meanwhile, Peacock Premium Plus will go up to $16.99 a month, also a $3/month increase. 

Annual rates for both Peacock plans will both go up as well, to $109.99 a year for Peacock Premium and $169.99 for Peacock Premium Plus. 

Current Peacock subscribers will see the rate increase on their next bill after August 22. 

Because Peacock’s price hike for new subscribers hasn’t kicked in yet, there’s still time to pony up for a year of Peacock at the current annual rate of $79.99 for Peacock Premium or $139.99 for Peacock Premium Plus, but you’ll need to do so before July 23.

With the price hike on its Premium tier, Peacock’s with-ads plan will be more expensive than those of Disney+ ($9.99 a month), HBO Max (ditto), Hulu (also $9.99/month), Amazon Prime Video ($8.99/month), Netflix ($7.99/month), and Paramount+ ($7.99 a month). 

In an interesting wrinkle, Peacock is planning to roll out another new tier that’s cheaper than its ad-supported Premium plan. 

Peacock Select will be a $7.99-a-month plan that will offer select (natch) “next-day” content from NBC and Bravo, Vulture reports. Expect such shows as Law & Order, Saturday Night Live, the Housewives series, and Days of our Lives, including a “broad assortment” of other shows. 

Missing from Peacock Select will be Peacock Originals including Poker Face, Love Island, and The Traitors. Even worse—no Sunday Night Football, nor any NBC Sports programming at all, Vulture adds. 

The last time Peacock raised prices was in April 2024, just a few months before the 2024 Summer Olympics would kick off. That price hike brought Peacock Premium up to $7.99 a month, up from $5.99/month (ah, those were the days). The ad-free Premium Plus tier went up to $13.99 a month, a $2-a-month price increase at the time.