The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM

CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.

The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.

https://www.searchenginejournal.com/strategy-gap-where-social-video-is-not-ppc-

How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars.

The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

https://www.searchenginejournal.com/paid-search-social-ads-promote-events/345398/

Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum via @sejournal, @theshelleywalsh

Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search.

The post Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum appeared first on Search Engine Journal.

https://www.searchenginejournal.com/googles-a


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