Unlocking Content Value: Measuring Content Impact Across The Customer Journey via @sejournal, @hethr_campbell

Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone.  One of the biggest challenges marketers face is determining which touchpoints along the customer journey contribute most to conversions – also known as attribution modeling.  So join us on April 10, as we unravel the nuances of attribution modeling and show you how to layer first-touch and last-touch attribution within your measurement strategy.  By adopting a comprehensive approach, you’ll

Google Search Liaison: Ads Not A Hindrance To Search Rankings via @sejournal, @MattGSouthern

Google Search Liaison clarifies that websites with ads can rank well, though it's important to balance monetization with user experience.

The post Google Search Liaison: Ads Not A Hindrance To Search Rankings appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-search-liaison-ads-not-

Google Testing AI Chat On Developer Pages via @sejournal, @martinibuster

Google is beta testing a new AI feature called Side Panel Chat that will be integrated into Google's developer pages

The post Google Testing AI Chat On Developer Pages appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-ai-side-panel-chat/512043/


Suche