This figure is expected to rise to $172 billion by 2028, according to Juniper Research.
The post $84 billion of ad spend lost due to ad fraud in 2023 appeared first on Search Engine Land.
https://searchengineland.com/ad-spend-lost-ad-fraud-2023-432610
Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads.
The post Understanding explicit vs. implicit searches: The key to dominating local SEO appeared first on Search Engine Land.
https://searchengineland.com/explicit-vs-implicit-searches-local-
Exact match types outperform broad match types for most accounts, according to a new study by Optmyzr.
The post Why it’s time to reevaluate your match type and bidding strategy appeared first on Search Engine Land.
https://searchengineland.com/optmyzr-reevaluate-match-type-bidding-strategy-432601
Take control of the conversation and drive your SEO strategy forward with proactive communication during Google updates.
The post How to communicate Google core updates to executives appeared first on Search Engine Land.
https://searchengineland.com/communicate-google-core-updates-executives-432542
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.
The post What to do when performance tanks in PPC appeared first on Search Engine Land.
https://searchengineland.com/what-to-do-when-performance-tanks-in-ppc-432558
This update kicked off on September 14 and took 14 days to roll out.
The post Google September 2023 helpful content is now done rolling out appeared first on Search Engine Land.
https://searchengineland.com/google-september-2023-helpful-content-is-now-done-rolling-out-432465
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
The post Meta AI assistant uses Microsoft Bing Search results appeared first on Search Engine Land.
https://searchengineland.com/meta-ai-assistant-uses-microsoft-bing-search-results-
This was disabled related to ChatGPT using content from content behind a paywall.
The post ChatGPT Browse with Bing returns after being disabled 3 months ago appeared first on Search Engine Land.
https://searchengineland.com/chatgpt-browse-with-bing-returns-after-being-disabled-3-months-ago-432
Content that references controversial topics but does not go into graphic detail will now be eligible for monetization.
The post YouTube relaxes controversial topic guidelines to boost ad revenue opportunities appeared first on Search Engine Land.
Marketers will need to conduct A/B testing in Google Analytics 4 moving forward.
The post Reminder – Google Optimize sunsets this weekend appeared first on Search Engine Land.
https://searchengineland.com/reminder-google-optimize-sunsets-432537