The search engine is taking steps to ensure it complies with the EU's Digital Services Act (DSA) or else it may risk a significant financial penalty.
The post Google will provide more targeted ad data to comply with new EU rules appeared first on Search Engine Land.
https://searchengineland.com/google-targeted-ad-data-eu-rules-
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
The post X referral traffic falls for publishers like BuzzFeed, Reuters, CNN appeared first on Search Engine Land.
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
The post Google is upgrading Vehicle Ads to Performance Max appeared first on Search Engine Land.
https://searchengineland.com/google-upgrading-vehicle-ads-performance-max-431160
Turn the customer journey into an adventure of connection and delight.
The post Webinar: Leverage AI and automation to master personalized marketing appeared first on Search Engine Land.
Explore real-world examples of how to use Code Interpreter to speed up PPC data processing and visualization, insights generation, and more.
The post Using the ChatGPT code interpreter plugin for PPC appeared first on Search Engine Land.
https://searchengineland.com/ppc-chatgpt-code-interpreter-plugin-431103
Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.
The post 5 things ecommerce advertisers can do with first-party data appeared first on Search Engine Land.
https://searchengineland.com/ecommerce-advertisers-first-party-data-431090
Position your local business for success and connect with your target audience more effectively with these impactful local SEO strategies.
The post 5 top tips to boost your local SEO efforts appeared first on Search Engine Land.
https://searchengineland.com/boost-local-seo-efforts-tips-431093
AI isn't coming for our jobs just yet, but the industry is changing. Here's what generative AI means for the future of SEO.
The post How generative AI will change SEO as a profession appeared first on Search Engine Land.
https://searchengineland.com/how-generative-ai-change-seo-431036
Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
The post Reddit launches first-party measurement tools appeared first on Search Engine Land.
https://searchengineland.com/reddit-launches-its-first-ever-first-party-me
The number of interests available is increasing from 66 to 152, including new topics and subjects.
The post Reddit doubles interest targeting categories for ads appeared first on Search Engine Land.
https://searchengineland.com/reddit-interest-targeting-categories-ads-431085