Brands pause X ad spending after ads serve with pro-Nazi content

A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.

The post Brands pause X ad spending after ads serve with pro-Nazi content appeared first on Search Engine Land.

https://searchengineland.com/brands-pause-x-ad-spending-ads-pro-nazi-content

Tweetdeck is no longer free

The move is expected to negatively impact the discoverability of brands on X (Twitter).

The post Tweetdeck is no longer free appeared first on Search Engine Land.

https://searchengineland.com/tweetdeck-is-no-longer-free-430811

XML sitemaps and SEO: What you need to know

You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.

The post XML sitemaps and SEO: What you need to know appeared first on Search Engine Land.

https://searchengineland.com/xml-sitemaps-and-seo-what-you-need-to-know-430735

Google Business Profiles to let you manage your social links

While Google showed social media profile links for local listings for a long time, Google Business Profiles may soon let you manage those links.

The post Google Business Profiles to let you manage your social links appeared first on Search Engine Land.

https://searchengineland.com/google-business-pro

Google: Don’t worry about SEO tool scores

Website authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die.

The post Google: Don’t worry about SEO tool scores appeared first on Search Engine Land.

https://searchengineland.com/google-search-seo-tools-scores-430771

Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.

The post Let data be the biggest driver behind your advertising strategy appeared first on Search Engine Land.

https://searchengineland.com/let-dat

How to use PPC to act on (or respond to) unplanned publicity

A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know.

The post How to use PPC to act on (or respond to) unplanned publicity appeared first on Search Engine Land.

https://searchengineland.com/ppc-unplanned-publicity-430712


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