A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
The post Brands pause X ad spending after ads serve with pro-Nazi content appeared first on Search Engine Land.
https://searchengineland.com/brands-pause-x-ad-spending-ads-pro-nazi-content
The platforms most digital marketers said they will invest in: Google (including YouTube) and Meta (Facebook and Instagram).
The post Only 23% of digital marketers will invest in X in the next 12 months appeared first on Search Engine Land.
https://searchengineland.com/digital-marketers-invest-next-12-months-430826
The death of the 10 blue links: The revolutionary role of generative AI in search.
The post Six ways generative AI can transform your search strategy appeared first on Search Engine Land.
https://searchengineland.com/ways-generative-ai-can-transform-your-search-strategy-430445
The move is expected to negatively impact the discoverability of brands on X (Twitter).
The post Tweetdeck is no longer free appeared first on Search Engine Land.
https://searchengineland.com/tweetdeck-is-no-longer-free-430811
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
The post XML sitemaps and SEO: What you need to know appeared first on Search Engine Land.
https://searchengineland.com/xml-sitemaps-and-seo-what-you-need-to-know-430735
While Google showed social media profile links for local listings for a long time, Google Business Profiles may soon let you manage those links.
The post Google Business Profiles to let you manage your social links appeared first on Search Engine Land.
Website authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die.
The post Google: Don’t worry about SEO tool scores appeared first on Search Engine Land.
https://searchengineland.com/google-search-seo-tools-scores-430771
This level of one-on-one support has historically only been offered to Google Ads' biggest clients.
The post Google Ads trials enhanced customer service for small businesses appeared first on Search Engine Land.
https://searchengineland.com/google-ads-enhanced-customer-service-small-business-430773
Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.
The post Let data be the biggest driver behind your advertising strategy appeared first on Search Engine Land.
A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know.
The post How to use PPC to act on (or respond to) unplanned publicity appeared first on Search Engine Land.