Google search revenue rises 5%, slight increase in total ad revenue

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.

The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

https://searchengineland.com/google-search

Information gain in SEO: What it is and why it matters

Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.

The post Information gain in SEO: What it is and why it matters appeared first on Search Engine Land.

https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763

Organic SEO industry benchmark report by Digital Marketing Depot

This overview of organic SEO traffic and SERP trends across industries includes an analysis of over 82,000 searches.

The post Organic SEO industry benchmark report appeared first on Search Engine Land.

https://searchengineland.com/organic-seo-industry-benchmark-report-429803

Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax

The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.

The post Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax appeared first on Search Engine Land.

https://searchengineland.com/google-display-ads-dynamic-search-ads

How to optimize your content strategy for Google SERP features

Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more.

The post How to optimize your content strategy for Google SERP features appeared first on Search Engine Land.

https://searchengineland.com/optimize-content-strategy-google-serp-feature


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