The $500 billion wellness problem that gamification could actually solve

A new report from McKinsey dropped last week that made me sit up and take notice. Not because the wellness industry is booming (we knew…

6d | UX Design
UX scenarios + GenAI

Using AI for ideation, UX scenarios, and the value of world-building in UX design

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6d | UX Design
The ignored difference between AI Agents and Agentic AI

Iron Man vs. Ultron, Command vs. Control; Why understanding AI’s true nature matters.

7d | UX Design
How to write surveys that actually work: lessons from Strava

Behavioural data, smart logic, and curiosity-driven UX — this is what good survey design looks like.

8d | UX Design
Why we’re hacking customer support, and what it’s costing us

We’re bypassing traditional company support for speed but trading away trust, nuance, and the human touch.

8d | UX Design

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