Eye-tracking, a method that measures where people are looking and for how long they are looking, became more accessible to UX research thanks to technology. It allows researchers to see through the users’ eyes and get insights about visual attention. This article will explore the latest trends in the eye-tracking market and how the methodology can be included in the UX researcher's toolbox. https://smashingmagazine.com/2021/10/eye-tracking-mobile-ux-research/
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