What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] via @sejournal, @brookeosmundson

Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-ads-ctr-cpc-cpa/439096/

Created 3y | Feb 28, 2022, 2:26:02 PM

Other posts in this group

Study: Google AI Mode Shows 91% URL Change Across Repeat Searches via @sejournal, @MattGSouthern

A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.

The post

Jul 2, 2025, 1:20:05 AM | Search engine journal

Google’s John Mueller: Core Updates Build On Long-Term Data via @sejournal, @MattGSouthern

Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here's what John Mueller told SEO professionals.

The post

Jul 1, 2025, 8:40:06 PM | Search engine journal

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? via @sejournal, @kevgibbo

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.

The post

Jul 1, 2025, 1:40:08 PM | Search engine journal

Keywords Are Dead, But The Keyword Universe Isn’t via @sejournal, @Kevin_Indig

In this week's Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities.

The post

Jul 1, 2025, 1:40:08 PM | Search engine journal

Google’s Trust Ranking Patent Shows How User Behavior Is A Signal via @sejournal, @martinibuster

Google's trust ranking patent suggests that user behavior can influence how search results are ranked.

The post

Jul 1, 2025, 11:30:04 AM | Search engine journal

Google: Many Top Sites Have Invalid HTML And Still Rank via @sejournal, @MattGSouthern

Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.

The post

Jun 30, 2025, 9:30:06 PM | Search engine journal

DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data via @sejournal, @martinibuster

Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.

The post

Jun 30, 2025, 7:20:03 PM | Search engine journal

Tomas_r2