Peloton went from being a 'lockdown darling item' to having to fight a number of PR battles, as a brand expert told MailOnline: 'I don't see how they can ride through this storm'. Despite once being considered a 'frontrunner' in the wave of fitness tech, customers may be put off by the latest PR disaster after it recalled more than two million of its exercise bikes over a safety hazard, PR and brand expert Mayah Riaz has claimed.
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