52-wk high: 104.31
52-wk low: 24.62
That's over a 300% gain since May 2022. It is performing over 300% better than the consumer stables sector. So what am I missing? Is this massively overvalued or a company that is just more innovative than the rest? elf is in a competitive space so they do have a lot of competition.
What is there competitive advantage or is this just a massively trending stock with a lot of positive sentiment? Clearly a lot of good news is priced-into the stock. The CEO said in the ER they are still in the early innings of growth for the company. What does that mean? Can they expect a 50-70% increase in net sales year over year next year?
Please someone explain to someone that is not familar with beauty and cosmetics.
[link] [comments] https://www.reddit.com/r/stocks/comments/13sgn03/elf_beauty_performing_better_than_nvidia/
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