Which company are you willing to buy its shares but never their products/services?

I am curious if you all have such cases. I've learned over the years that it's easier to invest in companies whose products/services I use but it's not really the best strategy as personal biases apply (ex: I use ASOS a lot for my clothes but their share has been getting hammered since the post-pandemic peak).

So, I've decided to actually search for solid companies to buy, even if I don't buy their products. Two quick examples of mine:

  1. AAPL: Probably the most well-run company in recent years. I never owned a single Apple product, as I've always considered them overpriced and my stubborn-ass being fixated on android phones and microsoft products. But I cannot dispute how well the company is ran and able to secure a loyal customer line and solid profit margins year after year.

  2. TSLA: Personally, I don't ever plan on buying a Tesla car and I also don't really like Elon as a person. But I still have to acknowledge some of the ~dis~advantages that Tesla has as a company, especially their data collecting systems. I think Tesla has a great future and even if I'm not a fan of Elon, I can still put my biases aside and realize that there's ton of experienced investors who trust him. He has a great track record of building companies so that's a risk I'm willing to take (TSLA is like 3-4% of my portfolio)

Do you have any similar examples?

submitted by /u/DerpJungler
[link] [comments] https://www.reddit.com/r/stocks/comments/13uw1t7/which_company_are_you_willing_to_buy_its_shares/
Created 2y | May 29, 2023, 5:20:51 PM


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