The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.
The post Cracking the code on accurate attribution for connected TV appeared first on Search Engine Land.
https://searchengineland.com/cracking-the-code-on-accurate-attribution-for-connected-tv-433077
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2y
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Oct 12, 2023, 12:30:12 PM
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