What Is First-Party Data And How Do You Use It? via @sejournal, @brookeosmundson

Unlock the power of first-party data by discovering what it is, how to collect it, and how to use it in your marketing strategy.

Created 2y | Dec 15, 2023, 10:50:02 AM

Other posts in this group

ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.

The post

Jul 21, 2025, 1:50:05 AM | Search engine journal

Buying links is risky and unnecessary now that other factors play a greater role in ranking.

The post

Jul 20, 2025, 12:30:04 AM | Search engine journal

Google discussed whether it's okay to make changes to a web page for SEO purposes.

The post

Jul 19, 2025, 12:50:06 PM | Search engine journal

CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive.

The post

Jul 19, 2025, 1:20:04 AM | Search engine journal

Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.

The post Googl

Jul 18, 2025, 1:40:05 PM | Search engine journal

Google's June 2025 update is over. Here are some clues about what may have happened.

The post

Jul 18, 2025, 11:30:02 AM | Search engine journal

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.

The post

Jul 17, 2025, 11:50:04 PM | Search engine journal

Tomas_r2