How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy via @sejournal, @MenachemAni

Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels.

The post How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-cmos-can-use-conversion-tracking-attribution-smarter-paid-media/545858/

Created 12d | Jun 2, 2025, 12:10:03 PM


Login to add comment

Other posts in this group

Google Launches Audio AI Overviews In Search Labs Test via @sejournal, @MattGSouthern

Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.

The post

Jun 13, 2025, 7:20:09 PM | Search engine journal
Social Media Planner: How To Plan Your Content (With Template) via @sejournal, @jasonhennessey

Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy.

The post

Jun 13, 2025, 2:40:04 PM | Search engine journal
Google Retires 7 Structured Data Features To Streamline Search Results via @sejournal, @MattGSouthern

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.

The post

Jun 13, 2025, 12:40:05 AM | Search engine journal
Google Outage Disrupts Lens, Discover, & Voice Search Results via @sejournal, @MattGSouthern

Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites.

The post

Jun 12, 2025, 10:30:05 PM | Search engine journal
Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web via @sejournal, @martinibuster

Google's CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search

The post

Jun 12, 2025, 10:30:05 PM | Search engine journal
Google Search Team Explains The “It Depends” Response via @sejournal, @MattGSouthern

Why Google's SEO advice often sounds vague: Search Relations team explains the reasons behind "it depends" answers.

The post

Jun 12, 2025, 8:10:04 PM | Search engine journal
The Truth About LLM Hallucinations With Barry Adams via @sejournal, @theshelleywalsh

Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.

The post

Jun 12, 2025, 1:10:06 PM | Search engine journal