Apple made a haptic trailer for the F1 movie that only works on iPhones

The long-anticipated F1 film comes to theaters on June 27. To celebrate the pending release, Apple has developed a haptic trailer exclusively for iPhones. This leverages the smartphone's Taptic Engine to let people "feel the action" right in the palm of their hands.

Apple promises that viewers will "experience the power of the engines, the rumble of the curbs, and the intensity of every gear shift like never before with responsive vibrations." It's available to stream right now via the Apple TV app, but requires iOS 18.4 or later. Here's a regular trailer that won't make your hands rumble, but is still fun. 

F1 stars Brad Pitt and was directed by Joseph Kosinski, who made the box office monster Top Gun: Maverick. He also directed the underrated Tron: Legacy, though has no involvement with the upcoming Tron: Ares. Hans Zimmer made the score. Apple spared no expense here.

To that end, the company is extremely bullish regarding the film. It's getting the full theatrical treatment, along with a nationwide IMAX release. Apple also featured the movie prominently at its recent WWDC event and screened it for attendees at the Steve Jobs Theater.

Formula 1 has been surging in popularity these past years, as the sport has significantly widened its cultural footprint. Netflix released a documentary series about the organization called Formula 1: Drive to Survive, which was a huge hit. People like cars that go fast. Who knew?

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