Fable, a startup designing tools to generate animated TV shows from scratch, is launching an AI-powered streaming service this week, Variety reports. The service is called Showrunner, and it will allow subscribers to generate scenes, view content created for Fable's in-house AI-generated animated shows and even insert themselves into the animations they generate.
Showrunner is launching in alpha, and based on Fable's website, you'll primarily interact with it through the company's Discord to start. Per Variety, subscribers will pay anywhere from $10 to $20 month for credits that can be exchanged for the ability to generate new animated scenes. The word "scenes" is key here. While Fable is launching with a couple of distinct animated shows, they're really more like collections of worlds and characters that subscribers can use to create new scenes.
Those include Exit Valley, a Family Guy-inspired riff on the culture of Silicon Valley, and Everything is Fine, a comedy about a husband and wife who are stranded in an alternate world and trying to reunite. The company's goal is bigger than than just original content. Fable founder Edward Saatchi imagines a Disney-owned "Toy Story of AI" where subscribers could generate endless new scenes of Buzz and Woody interacting. For now, though, interested Showrunner users have to settle with knockoffs.
Engadget was able to preview an earlier version of Fable's Showrunner AI models back in 2019 that capably generated new South Park episodes based on audio inputs. The startup's model was able to create a watchable copy of the show's style even back then, which might be why Amazon has invested an undisclosed amount in Fable as part of the launch of Showrunner.
While creatives remain skeptical to downright antagonist towards AI, companies have started using it more publicly in production. For example, Netflix recently touted its use of generative AI in its original show The Eternaut. Even if adoption grows, though, that doesn't really clarify whether the average film or TV viewer has any desire to generate content on their own, especially if it's as rough-around-the-edges as most AI-generated media is. Besides being a public demonstration of Fable's tech, Showrunner seems like a test to see if that desire is even there.
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