Meta's X competitor, Threads, is continuing to add users at a brisk clip, with the social network now surpassing 400 million monthly active users. The news, reported by Fast Company, follows Threads reaching the 300 million mark in December 2024 and the 200 million mark in August 2024.
FC also cited data from Similarweb that showed mobile performance for Threads drawing closer to the figures from X. In June, Threads posted 115.1 million daily active users on mobile and X had 132 million. Those figures marked an increase of 128 percent on-year for Threads, but a slide of 15 percent from the previous year for X.
When Meta launched Threads in 2023, Mark Zuckerberg set a goal of making it "a public conversations app with 1 billion+ people on it." There was still plenty of progress left for the platform to make after its first year, on users and features. But already in 2025, Threads has added some pretty core features such as DMs and an increased emphasis on external links (although whether people will click those links is a separate question).
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