WhatsApp is the latest to offer an AI-powered writing assistant

WhatsApp just introduced an AI-powered writing assistant, in case you need help with a text or whatever. The AI provides suggestions in various styles, like professional, funny or supportive. Once generated, the user can continue editing the message if required.

All you have to do is look for the new pencil icon in a 1:1 conversation or a group chat. The AI will handle the rest. It's rolling out now, but only in English and to users in the US. The company says it hopes "to bring it to other languages and countries later this year."

The obvious question here is regarding privacy. WhatsApp messages are end-to-end encrypted, but AI queries are typically sent to a cloud data center somewhere. Luckily, the company has built this feature on top of Meta's pre-existing Private Processing technology.

This allows users to use Meta AI without anyone else ever reading the message or any suggested re-writes. This works similarly to Apple's Private Cloud Compute, which also integrates with AI without sending all data to the cloud. Meta says the tech preserves "WhatsApp’s core privacy promise, ensuring no one except you and the people you’re talking to can access or share your personal messages."

With the privacy angle out of the way, that leaves the feature itself. Just about every platform out there has some kind of AI writing assistant at this point, so we aren't sure what makes this one special. Also, is there even a benefit to using this type of thing in the context of a quick back-and-forth text conversation? I see the use for long-form writing projects but not so much here, but maybe that's just me. 

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