Whether digital or physical, designing a customer touchpoint requires an understanding of the essential relationship between the brand and the user experience, which is also known as the brand experience. This article is a simple guide to building long-lasting customer relationships based on the seven rules of Rikyu in the Japanese tea ceremony for a creative and memorable twist. https://smashingmagazine.com/2024/03/uniting-rikyu-wisdom-brand-experience-principles/
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