Character.AI is going social, adding an interactive feed to its mobile apps.
Rolled out on Monday, the new social feed may initially look similar to traditional social media platforms. But rather than liking friends’ holiday photos or commenting on influencers’ posts, users interact with user-generated characters, from computer game avatars to Elon Musk and Harry Potter.
“The new feed is the front door to the app and a great way for users to discover new creators, characters, and content,” Character.AI CEO Karandeep Anand tells Fast Company. “Unlike traditional social feeds, users don’t just watch creator content—they actively participate. They can customize, adapt, and build on what they see, making the experience uniquely their own.”
Instead of passively scrolling, users are encouraged to become active cocreators. They can rewrite narratives, insert themselves into storylines, or shift characters from scenes to streams. “Our goal with the feed is not to push purely AI-generated content like some other platforms,” Anand added. “Instead, it’s to showcase and encourage human creativity with the help of AI.”
Character.AI users can post Chat Snippets, which capture parts of conversations with AI chatbots, stream character debates, or share custom Character Cards that preview specific characters. “We have a really engaged community of creators who are building fun content of all kinds with these new features,” said Anand. “For consumers, the feed unlocks the more immersive experience they’ve been looking for.”
Paying subscribers with access to Character.AI’s new video generation feature, Avatar FX, can also post short AI-generated videos of any character on the platform, along with AI-generated images based on their chats.
Character.AI already boasts over 100 million characters in its library. With users spending more than 2 billion minutes per month chatting with virtual personalities, the shift toward a more social and public experience raises safety concerns, especially given the scrutiny the platform has faced.
“Our goal is to provide an engaging space that fosters creativity while maintaining a safe environment for all,” Anand says. “Along with our general text and video classifiers, the community feed will be moderated by our trust and safety team in addition to community moderation. Users are also able to hide and flag inappropriate content if needed.”
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