Search engine journal

Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.

The post Ask A PPC: How Do I Avoid Cannibalization On Similar Products? appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ask-a-ppc-how-do-i-avoi

The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content.

The post Cohorts, Clusters, And The Coming AI Ad System appeared first on Search Engine Journal.

https://www.searchenginejournal.com/cohorts-clusters-and-the-coming-ai-ad-system/553

In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers.

The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.

https://www.searchenginejournal.com/building-brand-identity-how-to-discover-w

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.

The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ai-marketing-myths-that-are-costing

Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers.

The post Ecosia & Qwant Launch European Search Infrastructure appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ecosia-qwant-launch-european-search-infrastructure/553182/

Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.

The post Google Says AI Clicks Are Better, What Does Your Data Say? appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-says-ai-clicks-are-better-what-does-your-data-sa

Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.

The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.

https://www.searchenginejournal.com/study-advanced-personalizati

Build an SEO organization that scales globally and delivers locally, with clearly defined roles, metrics, and SLA-driven processes.

The post Effective SEO Organizational Structure For A Global Company appeared first on Search Engine Journal.

https://www.searchenginejournal.com/effective-seo-organizational-structure-

AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively.

The post AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content appeared first on Search Engine Journal.

https://www.searchenginejournal.com/ai-as-your

The new open-weight models from OpenAI deliver strong reasoning performance, with a tradeoff in hallucinations.

The post Why OpenAI’s Open Source Models Are A Big Deal appeared first on Search Engine Journal.

https://www.searchenginejournal.com/openai-open-source-models/553084/